Diffuser
One-off sale of the device, giving access to the aroma capsule range and the app.
Investors
NEBLA is developing a smart aroma capsule diffuser with every ingredient disclosed. This page outlines the project for business angels and for ENISA.
The problem
People who scent their homes rarely know what they are breathing. Many air fresheners group their fragrance composition under a single generic term, and common formats rely on propellants or water reservoirs.
The solution
A connected diffuser and aroma capsules with a public composition. Each capsule contains a single plant-derived aromatic ingredient (an essential oil or, for vanilla, an extract) and vegetable glycerine, both disclosed by INCI name. No synthetic fragrances, no propellants and no standing water. Blending does not happen inside the capsule: the diffuser combines several capsules into one blend. It also includes a sensor with a pre-trained AI model that detects air quality and unpleasant odours and can trigger diffusion automatically. Scent, intensity and schedule are controlled remotely from the app, which includes a library of downloadable blends designed to open up to hotels, creators and brands.
Market
Size and growth of the target market, with sources.
- Total addressable market (TAM)
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- Serviceable available market (SAM)
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- Serviceable obtainable market (SOM)
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- Compound annual growth rate (CAGR)
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- Reference year
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Sources
TODO(David)Business model
Hardware plus a recurring consumable. The diffuser opens the customer relationship; the aroma capsule subscription sustains it.
Capsule subscription
Monthly delivery of aroma capsules across plans of different sizes, discounted against single-capsule purchases. It generates recurring revenue.
Pricing
- Diffuser price
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- Price per capsule
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- Subscription from
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Unit economics
- Diffuser gross margin
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- Subscription gross margin
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- Capsules per customer per month
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- Customer lifetime value (LTV)
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- Customer acquisition cost (CAC)
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Roadmap
Planned milestones, from prototype to international expansion.
Working prototype
Validation of the diffuser design, the aroma capsule system and the app.
- Date
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- Status
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Certification
Conformity assessment and CE marking of the diffuser. Regulatory compliance of the aroma capsules.
- Date
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- Status
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Pilot batch
A first short production run for user testing and fine-tuning of the manufacturing process.
- Date
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- Status
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Commercial launch
Direct sales of the diffuser and the aroma capsule subscription on getnebla.com.
- Date
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- Status
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International expansion
Entry into new markets once the model has been validated in the home market.
- Date
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- Status
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Funding
A planned round combining an ENISA participative loan and investment from business angels.
- Total funding sought
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- ENISA participative loan
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- Business angels
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- Runway (months)
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Use of funds
- Product developmentTODO(David)
- ManufacturingTODO(David)
- CertificationTODO(David)
- Marketing and launchTODO(David)
- TeamTODO(David)
Contact
For further information or to arrange a meeting, write to us.
Email the team
hola@getnebla.com